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Creative & Art Direction for Brands | Poua Design
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Creative & Art Direction
One creative direction. At every point of the brand..
Creative direction connects the idea, the photography, the styling, the typography, the digital and the brand’s applications under one logic, so that every touchpoint feels part of the same story.
CREATIVE DIRECTION ___
What does creative direction include?
- Creative Concepts
- Campaign Direction
- Brand Storytelling
- Photoshoot Concepts
- Styling Direction
- Visual Campaigns
- Creative Supervision
- Art Direction Video
It doesn’t replace the individual services. It connects them under one shared creative direction, from concept and storytelling to the shoot, the campaign and the final application.
ONE IDEA. MANY APPLICATIONS.
The idea has to hold up in every medium..
- Concept Development
- Moodboards
- Shoot Art Direction
- Styling
- Campaign Supervision
- Working with Photographers & Stylists
We start from one idea and test it in every possible application: photography, video, print, social media, space.
We don’t design isolated pieces. We build a system that keeps the same feeling wherever the brand appears.
HOW WE WORK ___
One direction, from start to finish..
Creative direction can work on its own or connect several of the studio’s services under one idea and aesthetic direction.
We can take on the creative direction of a new project from the beginning, or step into an existing project to connect it with one visual language.
We work with photographers, stylists and other professionals, keeping the coordination of the creative idea ourselves.
PROJECTS ___
Selected projects.
QUOTE REQUEST ___
Request a quote for creative direction..
Tell us about the project and the stage it’s at — design, a shoot or a campaign. That’s where the conversation starts.
What happens after you send it
Your request comes straight to the studio. We’ll read it and get back to you at the email you provided to arrange a short briefing. Sending the form doesn’t commit you to anything.
Prefer the phone?
210 991 43 04 · 694 715 38 31
info@pouadesign.gr
YOUR PROJECT
* required
What is creative direction and how is it different from branding?
Branding creates a brand’s identity — logo, colours, typography and visual system. Creative direction defines how that identity translates into imagery, content, photography, campaigns and different applications, so that everything follows one creative idea.
Do you take on creative direction for photo shoots?
Yes. We develop the concept, the moodboard and the styling direction, and work with the photographer or production house of your choice.
Can you take on creative direction for a project you didn’t originally design?
Yes. We can step in at any stage, taking over the coordination of the creative idea on top of whatever already exists.
How long does a creative direction engagement last?
It depends on the project: from a single shoot to an ongoing collaboration on campaigns and content.