Branding, Design & Print Tips — Blog | Poua Design
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Branding, packaging, typography and what we learn working with brands in Greece and abroad. Written by people.
Brochure & Product Catalogue Design
Short answer: A good brochure or product catalogue has one specific goal, a clear reading order and photographs that sell. The designer starts from what the reader should do at the end, chooses the format (bi-fold,…
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Packaging for Cheese & Dairy Products
Short answer: Cheese and dairy packaging has to do three things at once: stand out in the supermarket fridge or on the…
A Website for a Municipality or Cultural Association
Short answer: The website of a municipality or cultural association must first of all be useful: announcements, events, services and contact details…
A Website for a Construction Company
Short answer: A construction company's website has to do three things at once: show its projects in a way that builds trust,…
Social Media Branding & Instagram Strategy
Short answer: Social media branding isn't just a nice-looking feed — it's a visual system (colours, typography, layout, photographic style) that makes…
Business Cards: A Guide to Choosing Paper & Finish
Short answer: The right business card comes from combining three decisions: the paper (type and weight, usually 300–600 gsm), the finish (letterpress,…
Branding for Fashion & Lifestyle Brands
Short answer: Branding for a fashion or lifestyle brand doesn't stop at the logo — a complete identity has to live just…
WooCommerce E-shops for Retail Stores
Short answer: Building a WooCommerce e-shop is the most flexible way for a physical store to sell online: it runs on WordPress,…
Graphic Designer in Athens: What a Creative Studio Does and When You Need One
Short answer: A graphic designer is the professional who translates a business's identity and message into a visual language — logo, corporate…
Wedding Invitation Design
Short answer: At Poua Design, wedding invitation design starts from the couple's story and ends in a handmade, printed object that fits…
Logos for Associations, Municipalities & Cultural Bodies
Short answer: The logo of an association, municipality or cultural body should capture local identity (architecture, tradition, landscape, history) in a mark…
Branding for Restaurants & Food Businesses
Short answer: Branding for restaurants and food businesses means designing an identity that "speaks" of taste, origin and experience before the customer…
Branding for Beauty & Wellness Spaces
Short answer: Branding for beauty and wellness spaces means designing an identity that conveys a sense of care before the client even…
Branding for Hotels & Accommodation
Short answer: Branding for hotels and accommodation means designing an identity that conveys the experience of the stay before the guest even…
Digital Design, Website & Social Media: How Your Brand Works Online
Short answer: Digital design is the translation of your corporate identity into the website, e-shop, social media and advertising, in a way…
Print Production & Print Supervision: From File to Paper Without Surprises
Short answer: Print production means the design doesn't end on the screen. It covers choosing the paper, print method and finish, preparing…
Packaging Design: How Packaging Sells Your Product
Short answer: Packaging design is the creation of the label, box, bottle or bag that carries your product, so that it stands…
Logo Design: How a Logo That Lasts for Years Is Born
Short answer: A good logo is simple, recognisable, works at any size and in any medium, and says something true about the…
Branding & Corporate Identity in Athens: What It Includes and How It’s Built
Short answer: Branding is how a business becomes recognisable, consistent and trustworthy at every point of contact with its customer. Corporate identity…