Every year the association has many different needs, from performances to class enrolments.
We built a flexible system of typography and colour and applied it to posters, programmes, flyers, banners and digital material.
The association has a recognisable image in everything it does, with low production cost and fast turnaround.
Cultural Travellers — print identity for a cultural association
Cultural Travellers is an association that preserves and presents traditional music and dance. We work with them on a voluntary basis, on a regular footing.
The challenge. Every year the association has many different needs, from performances to class enrolments. It needed a visual line that covers them all without looking repetitive.
The idea. We built a flexible system of typography and colour and applied it to posters, programmes, flyers, banners and digital material.
The result. The association has a recognisable image in everything it does, with low production cost and fast turnaround.
Services: Visual identity, posters, programmes, print production.
Cultural Travellers began with eleven friends who had known each other since childhood, from dancing side by side. Their shared passion for traditional music led them to found an association of their own, built on folklore, cultural tradition, traditional dance and the values that had brought them together in the first place.
The idea was an association full of workshops: traditional dance, weaving on looms, singing, photography and traditional instruments. Knowledge and activity for younger and older people who love Greece’s cultural heritage.
Along the way they trusted us with the entire visual presentation of the association, from the logo to each of its activities: posters, invitations, cards, its online presence at the time and everything else that went into making it known. When an association is born from friendship and passion, its image should show it.
How it came together
- 01
Research & challenge
The association produces material all year round — performances, class enrolments, events — often with very short deadlines. The aim wasn't a single poster, but something that could be used again and again.
- 02
Idea & design
We set up a system instead of one-off designs: a fixed typographic hierarchy, colour codes for each type of activity, and ready-made grids for print and digital.
- 03
Delivery & result
We delivered templates that are updated with a simple swap of text and image, keeping production costs low — a collaboration that continues, voluntarily, on a regular basis.
